99designs is an online company based on the same principal as Innocentive. It is a web community which gathers professional designers and seekers looking for innovative logos and designs meeting their expectations. The principle of 99designs is quite simple:

The company is based on the community model and is viable thanks to the involvement of the community members. The main advantages of this model are:

- - Gain of time for the seekers.

- Save money.

- Personalized service for the seekers thanks to the design brief.

- - No financial risk: if the seeker does not find what he was looking for after the design contest then the costs are paid back.

- - Adaptability for the designers: they can work when they want and choose to participate to the contest they want.

- - Gain of time for the designers.

- - Cash prize for the winning design.

- - Development of the designers’ creativity.

99designs generates revenue mainly thanks to standard fees (listing fee: $39 and handling fees: 10%) and premium services the seeker can select if he wants his contest to be more promoted:

- - Contest listed in bold.

- - Contest listing highlighted

- - External promotion: contest promoted not only on 99designs but also on other design forums.

- - Featured listings

The community model can only appear online and is already developed in other industries such as the pharmaceutical one (Avantium ).

In order to increase its revenues the company should target customers worldwide and offer a translation of its website in many languages. Moreover, it should also widen its services, maybe by offer e-learning services and why not creating design schools or studying program about design.